Collabfest
Project management and marketing lead
Marketing & project management lead for annual global beer festival which was both a sale-driving and brand-building event.
Throughout the festival, all bars globally brewed a beer all of which were poured across all sites for that weekend.
Project management of original suite of collateral for all sites aiming to bring the festival experience to bars. Led process from design to production.
Marketing lead on interactive website development, content creation, paid social media strategy & PR strategy
Beer Mats
Beer tasting booklets & stickers
Flight cards